AGP Executive Report
Last update: 3 hours agoAgency Growth: Publicis Groupe posted 5% organic growth in Q3, with Asia-Pacific up 5.4%. Media, commerce, CRM and influencer marketing drove much of the gain, supported by rising demand for AI products. Adtech Moves: MiQ strengthened its India leadership with three appointments across sales and strategy. ITW launched AGI Consultant, an AI tool that gives marketers costed media plans and partnership options for cricket, streaming and entertainment. Brand Spending: A new Amazon Ads-MMA-WPP playbook says 59% of advertisers see retail media as a full-funnel channel. In Pakistan, brands are increasingly paying creators for sales rather than reach. India’s Ad Scene: BBDO India promoted Josy Paul to chairman and group chief creative officer, while Pidilite named Pallavi Mestry Haval its head of media.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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