AGP Executive Report
Last update: 4 hours agoCreator Economy: YouTube is testing invite-only monthly bonuses of up to US$2,000 for Shorts creators. In China, AI-generated actresses are moving from microdramas into paid brand campaigns, as low-cost, AI-made serials gain ground. Streaming: Netflix India’s third-quarter revenue rose 18%, with viewing hours up 24%; Prime Video has added Sony LIV as an add-on subscription. Advertising Market: China is targeting 10% annual growth in its advertising industry through 2030. India’s viewing market remains highly fragmented, Nielsen says, underscoring the challenge for media buyers. Industry Moves: S4Capital’s Monks has expanded Nirvik Singh’s APAC role, while Zee appointed Vipul Bandekar as marketing director for Z Sports. Singapore Media Festival will launch its first Asia Creator Summit. Brand Safety: India’s food regulator issued notices to Nestlé, Abbott and others over infant-product promotions, including an Instagram influencer campaign.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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