AGP Executive Report
Last update: 2 hours agoAgency Moves: Dentsu and Omnicom have won TVS Motor’s digital media mandate in India as the account is restructured. Audience Trends: Short-video viewing in China is drawing scrutiny, with Hongguo users averaging 125 minutes a day and Douyin users around 112–120 minutes, according to figures cited in local coverage. APAC Outlook: Havas reported 2.4% growth in the third quarter, while its APAC business shrank, with China weighing on results. India’s Creator Economy: A feature examines the gap between the sector’s fast growth and creators’ ability to build sustainable livelihoods. New TV Platforms: India’s proposed CTV and FAST council is seeking industry participation, as the market looks to organise around connected-TV and free ad-supported streaming. Local Media Business: Nielsen sees India as its primary global innovation engine, signalling the market’s growing importance to the company.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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